Our Team
Pioneers in Playa
We started in 2021 as the first luxury picnic service in Playa del Carmen, and have since orchestrated over 500 bespoke events across the Riviera Maya. Our team has grown, as have our offerings.
We are now a full-service event planning company, specializing in once-in-a-lifetime events. Our team is committed to providing the best possible experience for our clients. Today that team includes Yazmín, Mar, Andrew, Fernanda, Juan, Rubi, and Najla.
Meet the Team
Yazmín Hernández
Business Development
Yazmín is Mar's twin sister and partner in crime. Before joining Amar, she coordinated private aviation for VIP clients and organized international forums with the United Nations in Switzerland. She holds a bachelor's in Sustainable Development and an MBA from Paris.
Her passion for wellness runs deep. She spent a year studying yoga in India, and that grounding shapes how she connects with every client. With empathy, presence, and conscious communication, she creates genuine relationships from the very first contact.
What she loves most is listening to what each person imagines for their special moment and translating it into a clear, caring plan for the team. For Yazmín, making every step feel simple, personalized, and stress-free is a privilege she values deeply.
Mar Cutler
Founder
Mar cut her teeth in airport operations, coordinating teams of 30+ and ensuring every flight departed on schedule. As a young woman in a male-dominated environment, she earned trust through discipline, responsibility, and consistency and never broke it.
Parallel to this, Mar spent 15 years playing competitive basketball, leading teams and adapting across multiple positions. The sport shaped her core philosophy: trust the team, align everyone to a shared vision, and understand that flow matters as much as discipline.
Today she holds a degree in nutrition and certificates in design, business, and yoga. For Mar, luxury is not excess. True luxury lives in clarity, alignment, and teams moving as one. Her purpose is simple: create spaces of joy, love, and relaxation, and offer couples the rare gift of feeling genuinely held.
Andrew Cutler
Software Engineer
Andrew has been with Amar since the very beginning, doing whatever it takes, from setting up events to web design. He holds a PhD in Electrical Engineering from Boston University, where his dissertation explored the connection between personality structure and Large Language Models.
Before fully committing to Amar, Andrew spent years in the startup world, co-founding Geolava, a VC-backed spatial intelligence company, and developing VR systems for neurotech applications used by the NFL and Special Forces.
At Amar, Andrew brings this technical rigor and founding-member grit to the digital experience. When he's not overengineering the backend, he writes a popular blog on the evolution of consciousness, plays club-level ultimate frisbee, and can still juggle while riding a unicycle.
Fernanda
Event Coordination
Fernanda is active by nature, deeply organized, and happiest when helping people live unforgettable experiences. She spent 10 years as a high-performance gymnast, and that background shaped the discipline, focus, and adventurous spirit she brings to every event.
For her, sport has always been about discovering how far the mind and body can go together. She loves learning each process end to end so she can execute with clarity, support the team, and help every celebration feel smooth, beautiful, and memorable.
When Fernanda arrived in Playa del Carmen, she came for an opportunity and found a dream in Amar. That sense of gratitude and momentum comes through in the way she works: energetic, thoughtful, and fully committed to creating once-in-a-lifetime moments.
Najla Sleme
Logistics
Najla is a certified Wedding Specialist with a degree in Event Design and Planning and a Master's in Event and Banquet Management. With 8 years of experience in the Riviera Maya's high-end hospitality scene, she combines technical expertise with a deep sensitivity for working with emotions, dreams, and real stories.
Her greatest strength is coordinating complex logistics while keeping every detail feeling natural and calm. She takes pride in anticipating needs before they are spoken, so every couple feels thoughtfully and professionally cared for.
What she loves most is bringing ideas to life and turning them into memories that last forever. She is passionate about connecting with people and ensuring that every moment of their special day feels warm, authentic, and perfectly executed.
Rubi Pedroza
Sales
Rubi brings more than seven years of sales, hospitality, and customer service experience across the Riviera Maya and Los Cabos. She has worked in high-volume guest environments, managed B2B accounts, and built her career around communication, follow-through, and creating positive client experiences.
Her background spans consultative sales, lead qualification, CRM follow-up, delivery coordination, and front-line guest handling. What stands out is her ability to read people quickly, build trust fast, and keep the experience warm while staying organized and results-driven.
At Amar, Rubi strengthens the sales and client experience side of the business. Bilingual in English and Spanish, she brings energy, attentiveness, and strong interpersonal instincts to every conversation.
Juan Cruz Manoni
Event Production
Juan brings hands-on production experience, technical problem solving, and an easy ability to keep the energy light. Before moving to Mexico in 2023, he worked in plumbing, where he learned to solve problems quickly, precisely, and without drama.
Since arriving in the Riviera Maya, he has worked in large-scale events, weddings, and technical setups that demand timing, teamwork, and calm under pressure. His CV spans rigging, banquet service, construction supervision, and guest-facing work.
He loves making people laugh and helping celebrations feel joyful from the inside out. Rugby shaped his discipline and team spirit, and today he is focused on growing inside the events world while bringing commitment, good attitude, and solid execution to every event day.
The Art of
Being Present
Most of our clients have never planned something quite like this. They have a vision (usually), but the reality of navigating the Riviera Maya on their own can quickly feel overwhelming. Will the saxophonist arrive on time? How do we keep the grand production a surprise?
Our job is to make the complexity disappear. When the logistics are taken care of, you're free to actually be there. To hold each other's hands, and celebrate the lives you are weaving together.